The Winterhaven Festival of Lights isn't just a beloved Tucson holiday tradition—it's a volunteer-run, nonprofit-powered movement that transforms one neighborhood's spirit into a season-long beacon of joy, generosity, and connection. For more than 75 years, Winterhaven has brought together generations of Southern Arizonans, not only to celebrate the magic of the holidays, but to make a real impact—from collecting over 37,000 pounds of food for the Community Food Bank of Southern Arizona each year, to creating safe, inclusive experiences for hundreds of thousands of residents and visitors alike.
As a sponsor, you're not just supporting lights—you're illuminating lives. Your partnership helps fund critical infrastructure improvements, enhances accessibility and safety, uplifts our all-volunteer operations, and ensures our giving initiatives reach even more families in need. Together, we can preserve what makes Winterhaven magical while building a brighter, more connected future for our region.
Join us. Let your brand shine with purpose.
Celebrating its 76th year in 2025, Winterhaven continues as one of Arizona's most cherished holiday traditions, in operation since 1949!
Attracting over 200,000+ visitors annually—including families, snowbirds, and tourists—it's the largest free, community-driven festival of lights in the Southwest.
Led by title sponsor Tucson Electric Power (TEP), the festival features two weeks of nightly programming, a mix of walk-through, trolleys, hayrides, and special experiential tours through the community, and benefits the Community Food Bank of Southern Arizona.
Logo placement on WinterhavenFestival.org and in festival newsletters with a combined reach of over 40,000.
Dedicated sponsor mentions, tagged posts, and integration into six weeks of festival promotion on Instagram, Facebook.
Sponsor names included in coverage by major local media, tourism outlets, and seasonal event guides.
Opportunities for sponsor mentions in event promotions and local station holiday calendars.
Branded signage at entrances, activation areas, and sponsor booths in high-traffic areas.
Integration with the Community Food Bank donation campaign and opportunities for branded volunteer apparel or collection bins.
By expanding sponsor benefits to include broad media reach, on-site activation opportunities, and deeper community engagement, the Winterhaven Festival of Lights offers an unmatched platform for brands to connect with tens of thousands of attendees. Together, we can preserve the magic of this iconic celebration while ensuring its long-term sustainability.